Opportunity

Brought in just over 1 year ago, through a referral, we have been managing this Client’s LinkedIn presence for the past 12 months. We provide social media management, and develop the associated content. Additionally, we allocate several extra hours a month for one-off projects.

Solution

A focused social media strategy and well defined content schedule to position this Client as a subject matter expert within their respective discipline and leading markets. Consistency of branding in design along with a robust Employee Advocacy Social Media program, engagement increased where the recruiting and sales team began seeing real leads through their efforts of sharing and growing their own social media presence with the use of company-original material. In bi-weekly meetings with their sales team, we develop prospecting tools, marketing collateral, and share ideas. At our recent contract renewal, our Client sponsor said, “Thank you, truly one of the best vendor relationships of my career! […] thank you for everything you do!”

Results

In 12 months we’ve increased Linkedin followers by 47,000.