Opportunity

One organization’s RPO (Recruitment Process Outsourcing) business was cooking—but their pipeline? Not so much. Lead flow had slowed, and they needed a fresh, creative way to capture the attention of decision-makers in the food manufacturing industry. The ask: something bold, strategic, and impossible to ignore.

Solution

We whipped up a content-driven campaign that hit all the right notes:

• A data-packed infographic to highlight industry hiring trends
• A press release to get buzz in all the right places
• Email and social media campaigns to drive traffic
• Expert-led blogs that spoke directly to pain points
• A high-converting landing page packed with gated content, original research, and industry-specific insights

The message was clear: this brand didn’t just understand the food manufacturing space—they were ready to solve its biggest hiring headaches.

Results

• Within two weeks of launch, a highly qualified lead came through—and became a brand new client.
• In less than 90 days, that client filled 12 critical roles across 3 shifts at a brand-new facility.
• Hiring ratios improved dramatically, dropping from 278:1 to 151:1
• The client signed on as a long-term RPO partner.

It wasn’t just a win. It was a proof-of-concept with ROI baked in.