Opportunity

When a client named a new President, they saw more than a leadership change—they saw a branding opportunity. The goal? Elevate the new President’s visibility as a respected expert and thought leader in the industry and position her as the face of the company’s future.

Solution

We launched a strategic executive branding campaign that went beyond the basics:

• Secured media placements and crafted a compelling press release
• Revamped and managed her executive social presence, especially LinkedIn
• Created thought leadership content tailored to industry conversations
• Pursued speaking opportunities to boost credibility and presence
• Produced a vision-driven video series to showcase leadership and direction

Every move was intentional—building a consistent, credible, and commanding presence across channels.

Results

The impact was immediate and measurable. Within just 100 days, the President’s LinkedIn saw:

• 62% increase in impressions
• 27% more reach
• 358% boost in engagement

Additionally, her bylined articles became top-performing content, driving a 200% increase in article views. Most notably, she earned a top industry award, solidifying her credibility and positioning her as a respected, recognized voice in the industry—exactly as intended.